![]() ![]() It’s attractive – not just aesthetically, but in a “I wanna be part of that group” kind of way.(In my last trip there I enjoyed watching a 14 year old skater and an “older” gentleman testing out the iPad next to one another – and more interestingly – DISCUSSING their findings!) Their store is a “fun” place to be – it’s loud, crowded and beautiful, filled with all different shapes, ages and types of people.Their staff is employed to help you – even if that means you don’t buy anything.What makes this such a different customer experience from other retail shops? Why is Apple investing millions of dollars into gold IRA while everyone else is shuttering the windows? Here are a couple of observations from my point of view: I first read about this in a Fast Company article in 2007 entitled “Magic Shop” where the author actually documents his experience working at an Apple Store. The first thing you’ll notice is that there are products OUT FOR YOU TO TOUCH! Not only can you touch them, but THEY REALLY WORK – AND THERE’S A COUPLE OF THEM AS WELL! After you get past this part, you’ll notice the big differentiator… the people they employ to work there. The store practically reeks of customer experience and service. If you haven’t been into an Apple Store before, do yourself a favor and check it out. It’s like they actually WANT you to be there… But their stores… are something completely different from anything that I have ever experience. However, there’s something about the “mystique”, the “style”, the… of Apple that always captivates my attention. I just bought myself a new DELL about 2 months ago and couldn’t be happier. In celebration of this special store, current Mac owners can buy a One to One membership, normally available only with the purchase of a new Mac.* And if you’re one of the first 4000 customers, you’ll get a free commemorative T-shirt.**”įirst of all, I have to disclaim that I am NOT a MAC Fanboy. Outside the store, we’ve created a plaza with complimentary Wi-Fi for everyone to enjoy. Check out the next generation of MacBooks with the new MacBook Air, listen to music on an iPod, see everything iPhone can do, or experience the magic of iPad. Inside the store, all Apple products are available for you to purchase, and you can spend as much time as you like trying them out. ![]() “Come to the Apple Store, where you’ll enjoy a new kind of shopping experience. According to the email invitation sent out this morning: Not to EVER be outdone in ANY way… The 2nd Apple Store to grace the city of Chicago opens it’s doors tomorrow morning (Saturday, October 23rd) in grandiose fashion. You can actually see THROUGH the building! Wide Open… that’s what the email invitation said and after driving through the amazing structure being built on the corner of North and Clybourn for the last 1.5 years, I see what they’re talking about. ![]()
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